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ATLANTA Boone/Oakley has launched the first campaign for Bloom supermarkets since winning the account following a review in April, the shop said.
The work from the independent Charlotte, N.C., shop includes newspaper ads and inserts, direct mail, outdoor and a 16-page supplement in Southern Living magazine.
Bloom is a new supermarket concept from Food Lion, a chain based in Salisbury, N.C., that is being tested in the Charlotte area. Food Lion converted five of its stores in the Charlotte area last year to Bloom, with plans to expand the concept to other cities next year.
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