Looking for the perfect complement for ham? Forget the cookbooks. Stay away from the Internet. Watch your television.
BBDO/Minneapolis this week launches a new campaign for Hormel’s Cure 81 ham that’s intended to ease meal planning for busy cooks.
According to the three 30-second spots, the perfect complements are: a sweet white wine or, for the daring, a white Zinfandel; maple sweet potatoes or a curried fruit side dish; and, for the final course, cherry pie, pineapple upside-down cake or raspberry trifle.
The three spots are linked together. The wine spot, for instance, ends with a tease: “It’s as easy as pie, but that’s another story.”
Although the accompanying print ads will not contain recipes, agency president and chief executive office Jon Firestone said the shop is working on extending the campaign through development of a cookbook. –Aaron Baar
Alternatives To Green Eggs