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SAN FRANCISCO-Internet search engine AltaVista, a subsidiary of Compaq Computer Corp., is contacting agencies nationwide about its estimated $50-60 million ad account, which includes some global duties, according to sources.
The Palo Alto, Calif., company has been calling midsized and large shops, and has held chemistry meetings with a handful of them, said sources.
Butler, Shine & Stern, Sausalito, Calif., and Ogilvy & Mather, New York, were among those contacted, sources said. Also in the running is Compaq’s agency, DDB, New York, which has done work on a project basis for the search engine in the past.
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