Allstate Offers Caddy in Olympic Promo

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CHICAGO As part of its sponsorship of the U.S. Olympic Team, an Allstate Insurance promotion will give people a chance to win a Cadillac car.

“This is the first promotion of its kind for Allstate,” said Lisa Cochrane, vice president of integrated marketing for the Northbrook, Ill., company, in a statement. “We’re bringing the thrill of winning that is so often associated with the U.S. Olympic Team to consumers.”

The promotion, which involves registration at a Web site, www.allstategoUSA.com,



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