All The Boards Did Shrink

Johnson Gray’s staff may be wringing out their pants, but their efforts paid off.

The Newport Beach, Calif., agency pitched the Orange County Tourism Council with a flood theme, meant to indicate that a flood of tourism (get it?) would arrive under the shop’s guidance. The idea gave life to care packages sent to the council that consisted of life preservers and a bright orange “emergency flood kit.” But the warm glow of creative satisfac tion quickly grew cold.