Aldo Supports AIDS Awareness Effort

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NEW YORK Aldo’s fall ad campaign will take on more than the competition. The global footwear and accessories retailer has partnered with YouthAIDS, an HIV/AIDS education and prevention initiative, in “Aldo Fights AIDS.”

The “Hear no evil? See no evil? Speak no evil?” campaign, via KraftWorks, New York, and shot by fashion photographer Peter Lindbergh, features a roster of A-list celebs. The stars are photographed in black and white with duct tape across their mouth or eyes or with their hands covering their ears.

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