AKQA Relates Stories of PalmOne Customers

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SAN FRANCISCO AKQA broke two new TV spots for palmOne this week in the top 10 U.S. markets, the client said.

The San Francisco agency created the ads using testimonials from customers of palmOne’s Tungsten E and Treo smartphones.

Response has been “fantastic,” in test markets, said Page Murray, palmOne’s vice president of marketing.

In the spot called “Assignment,” a man with a Treo smartphone gets a message from his office and is able to e-mail a client directions while he’s off site.





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