Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
The Tennessee De-partment of Economic and Community Development signed Akins & Tombras, the public relations arm of The Tombras Group, Knoxville, Tenn., to handle its estimated $500,000 to $1 million ad account.
Pitching the business with sister firm Charles Tombras Advertising (CTA), Akins & Tombras (A&T) defeated Ingram Creative Market-ing in LaVergne, Tenn., and Dye, Van Mol & Lawrence, Ericson Marketing Communications and Endres Eng Wilson, all in Nashville, Tenn.
Based in Nashville, the state government agency had handled advertising in-house for about 10 years, said Leigh Wieland, client director of advertising and communications.
“We want to raise the level of awareness about Tennessee as a premier business location,” Wieland said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in