Airline, Vineyard Assign Promo Activities to TLP

TLP has become the promotional agency of record for American Airlines and Fetzer Vineyards, accounts with combined billings of more than $12 million.
The American Airlines win followed a national review by the client. The account, which was first consolidated with DDB Dallas in 1994, was once held by TLP’s predecessor agency, Tracy-Locke Partners, also located in Dallas.
Said TLP president and chief executive officer Gary VonKennel, “We’re known to be big idea people and we’re working on at least one big idea for American.