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NEW YORK Just in case you thought the National Football League had exclusive rights to Roman numerals, Nike’s Jordan Brand will support the 22nd anniversary of its Air Jordan shoes with a multimedia campaign to support the XX2.
A 60-second commercial, via Wieden + Kennedy in New York, will break tonight exclusively on ESPN during its coverage of the North Carolina-Duke men’s basketball game. The spot, along with a 30-second version, will then run on networks including ABC, MTV, BET, Comedy Central and TNT, as well as in cinemas in nine markets.
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