Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Nike plans to launch a campaign for its Air Jordan XX3 shoe that it believes will be a “watershed event” in the company’s history.
Not only does the 23rd version of the shoe represent the number that Michael Jordan wore for most of his National Basketball Association career, but the sneaker itself has been designed to be environmentally correct, perhaps the first “green” shoe in the team sports footwear category. It follows an earlier effort by the company, the Nike Considered Humara, an aggressive trail shoe with an eco-friendly design.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in