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American Home Products, the world’s seventh-largest drug maker, is talking to six or seven agencies regarding a $15-25 million corporate-image assignment, sources said.
The company, whose stable of brands includes Advil, Centrum, Denorex and Dimetapp, is hoping a corporate campaign might increase its visibility on Wall Street, sources said. The company has seen its stock price run from $43.93 to $70.25 over the last year. Last week, its share price hovered in the low 60s.
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