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D’Arcy Masius Ben ton & Bowles in New York landed Infonxx’s wireless directory-assistance-services account, following a review of undisclosed agencies. Billings are esti mated at $10 million. The shop is the first agency for the Bethlehem, Pa.-based client. Other Bcom3 units, such as Clarion Marketing Communications, Manning, Selvage & Lee and MediaVest, will handle direct, event and local marketing, public relations, and media planning and buying, respectively. A campaign is expected in late 2002.
Saratoga Springs-based Palio Communications formed two scientific and medical-advisory boards.
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