Agency News

NEW YORKEuro RSCG formed a Global Planning Coun cil made up of eight planners from the net work's 221 ad agencies. The primary function of the council, which met last week at Euro RSCG's New York headquarters, will be to support the network's global brand directors, lead strategic planning sessions and contribute to new- business pitches. Marian Salzman, global director of strategic planning at Euro RSCG, is overseeing the group, which includes Sarah Warley from Messner Vetere Berger McNamee Schmetterer/Euro RSCG and Patrick Palmer from Euro RSCG McCon naughy Tatham.New York shop DeVito/Verdi launched a $2 million TV and print campaign last week for newyorkmetro.com, a Web site that publishes information on New York City events for local residents and interested tourists. The site is a joint effort from New York magazine and Cablevision, which operates MetroTV. The print ad features a small window looking out on the Empire State Building and the lights of the city. The copy reads, "Volunteers needed to grab a bite, to catch a show, to shop, to see a ball game, to go to a museum, to jog in the park, to laugh, to be New Yorkers again." The TV spot depicts the same copy, which scrolls down the screen to the music of "America the Beautiful." The ads will appear in New York magazines and on local cable stations. Zenith Media Services in New York will serve as pro bono media partner for The Concert for New York, a benefit for the victims of the Sept. 11 attack on New York. The Concert for New York, a one-night, four-hour live performance featuring Paul McCartney, The Who, Mick Jagger, Eric Clapton and Billy Joel, will be broadcast from Madison Square Garden on Saturday, Oct. 20. Zenith will contact broadcasters and newspapers to try to get them to donate their advertising time and space to promote the event, said Tim Jones, executive vice president and director for client services and business development at the media shop. Farmingdale-based 21st AZ Marketing relocated its Connecticut offices from Cos Cob to Stamford. The direct and Internet-marketing company consolidated its account ing and marketing operations at its Long Island headquarters and moved its analytics group and part of its sales force to Stamford. Marinelli Communications received brand ing assignments from Factset Research Systems and Ambassadors. Stamford, Conn.-based Factset hired the New York-based strategic and creative-marketing agency to create a global branding program for its expanded product and service offerings. The client provides analytical databases to the financial community. The shop will develop a global-standards system for the look and feel of Factset's business communications and collateral materials. New York-based Ambassadors tapped Mari nelli to create a strategic direct marketing campaign to introduce its PGA Tour Ambassadors Program. Members of the program, a licensed property of the PGA Tour, may attend special Tour and Senior Tour events, among other perks. Skyjet, a jet-charter reservation system, retained CMG Communications to handle creative and media planning. Estimated billings for the Washington-based client's account are about $3 million. CMG is a New York-based advertising, marketing and public relations agency. The 2001-02 edition of The Source Book of Multicultural Experts is available from public relations and marketing company Multicultural Marketing Resources in New York. The handbook is broken down into sections on various ethnic markets, census data, diversity, and the gay and lesbian market, among other topics. It provides a list of organizations that specialize in various areas, such as cause-related marketing, entertainment, packaged goods, and pharmaceuticals and healthcare, in addition to the different multicultural markets. The book costs $59.95, plus $3.50 for shipping and $4.95 for tax for New York state addresses. To order a copy, send a check payable to Multicultural Marketing Resources at 286 Spring St., Suite 201, New York, NY 10013. For more information, call (212) 242-3351, e-mail infobro kr1@aol.com or visit www.multicultural marketingresources.com or www.infore sources.com.New York-based Gale Group, an advertising and public relations agency that specializes in fashion and beauty accounts, was awarded K•Swiss' print-advertising business. The client is a Westlake Village, Calif.-based athletic-footwear brand. The agency will create an ad campaign, slated to launch in March 2002, which will include magazine work and outdoor media. Gale has handled the client's public relations, as well as creative on a project basis, since 1997. The budget for the campaign is undisclosed. NEW JERSEYParamus-based marketing-services agency Einson Freeman launched Einson Youth Quake, a promotion-marketing division focused on teenagers. The new unit, also based in Paramus, works in conjunction with New York-based Geppetto Group, a sister WPP Group company that specializes in marketing to children and teens. The Washington practice of East Rutherford-based public relations firm The MWW Group added four new clients: 3030 Park Health Systems in Bridgeport, Conn.; CentraState Healthcare System in Freehold; The Council for Opportunity in Education in Washington; and Educational Investment Co. in Hyannis, Mass. 3030 Park, a nonprofit continuing-care retirement community, hired MWW to secure funding for upgrading and renovating its facilities. Centra State retained the agency to help it gain federal funding for specific healthcare projects. The healthcare system, which services Monmouth County, was formerly known as Freehold Area Hospital. MWW was tapped to plan and implement public-affairs and lobbying efforts to increase federal funding for The Council for Opportunity in Education's educational programs, which provide financial support and mentoring for students from low-income households. MWW also will do lobbying work for Educational Investment Co., which specializes in student-loan marketing for graduate students in the healthcare field. R&J Group, a Parsippany-based public relations agency, was hired by Mintz Rosenfeld & Co. to implement a strategic public relations program for the Fairfield-based certified public accounting and business- advisory firm. Mintz Rosenfeld offers traditional compliance accounting, as well as forensic accounting, business valuation, financial planning and real estate services. R&J also provides advertising, marketing, design and media services.

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