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A print campaign to back the August open ing of an Embassy Suites Hotel in downtown Chicago broke last week. The black-and-white executions from TBWA\Chiat\Day in New York will run in the Chicago Tribune, The Detroit News, Detroit Free Press, USA Today and Crain’s Chicago Business. The $165,000 effort carries the tagline, “Redefining the space that surrounds you,” with the message that as in downtown Chicago, everything happens on a larger scale at the new Embassy Suites.
Cohn & Wolfe formed a strategic alliance with Circulation Expertí, a Hartsdale-based public relations firm that specializes in African American and Hispanic markets.
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