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Saatchi & Saatchi, New York, has produced a new TV and print campaign for Kodak that markets a one-time-use camera to “tweens.” Set in a high school and backed by dance music, a spot that broke Aug. 31 shows classmates flashing pictures of each other with a camera that gets passed along. Print ads feature group portraits on swirling gold backdrops with headlines, such as “Attracts a crowd like flies to the school cafeteria.”
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