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Lowe Lintas & Partners, New York, has created a new TV spot for Thomson Consumer Electronics’ RCA touting its high-definition TV. The 30-second ad, titled, “Static,” was developed by Curious Pictures in New York and San Francisco, and London-based artists collective Tomato, using stock footage and type graphics. In the spot, an analog TV tries to receive a high-definition broadcast, but comes up with static, distortion, and other picture problems. Finally, the visual resolves to clear digital images of RCA mascots Nipper and Chipper. The tagline: “RCA. Changing entertainment. Again.” The spot launched during the week of Nov. 8 on national cable stations and NFL-game programs, and launched on network TV during the week of Nov. 22.
Ogilvy & Mather has created a new TV spot for Macy’s revamped Macys.com e-commerce Web site, created in conjunction with IBM. The 30-second “Macy’s” spot, produced and directed by The Attik, New York, shows the famous Macy’s building before honing in on a female shopper carrying a Macy’s bag. Soon the hallway of the store is transformed into a cyber-superhighway with high-tech graphics and typography. The spot states of the site, “It’s more than a miracle on 34th Street.” Ads rolled out nationally on TV last month.
The Coalition for Advertising Supported Information and Entertainment in New York has released its latest version of the CASIE Compendium of Interactive Media Research Studies. Volume IX of the semi-annual publication, which launched this month, relates summaries of 146 interactive media research studies published from April through October 1999, and
information on costs and contacts at companies that did the studies, among other items.
Korey Kay & Partners’ ads for clothing store Moe Ginsburg exclusively occupy the advertising signage at theand R subway station at 23rd Street and Broadway in New York. The month-long “ads-hibit” will run through New Year’s Eve and covers all of the frames at the uptown and downtown sides of the station. The Dec. 1 debut of the ads was celebrated with “bagels ‘n’ sox,” a morning giveaway of bagels and socks to about 1,000 commuters that was hosted by New York’s Bromley Group.
Beyond Interactive, New York, an independent subsidiary of Grey Advertising, has been named the first agency for Kforce.com, an online career-management and recruiting resource. Beyond will create an online direct-marketing and branding campaign, and manage all of the online strategic planning, including media planning and buying, campaign management, reporting and optimization for Kforce.
SFX Entertainment, New York, acquired SME Power Branding, a New York-based sports-brand-identity company. Formerly known as Sean Michael Edwards Design, SME was founded in 1988 and has a client roster that includes World Championship Wrestling and Madison Square Garden.
Wahlstrom & Co., Stamford, won three 1999 APPY Awards. In the print category, the agency took home a gold for a Kraft/General Foods frozen-pizza campaign and a silver for Enterprise Rent-A-Car work. In the electronic category, the agency won a gold for an ad designed to drive traffic to the General Electric Web site.
Goodwick Associates and Liazon Marketing have merged to form the Newtown-based Leverage Marketing Group. Goodwick has worked with such clients as Sealed Air and Unilock; Liazon has served Sprint and Hewlett-Packard, among others.
Cronin and Co., Glastonbury, has developed a new branding campaign for the Connecticut Lottery Corp. TV and radio spots position the lottery as a fun form of entertainment. Set to the song, “When You’re Smiling,” a 30-second TV spot includes images of people eating ice cream and bowling. Ads use the tag, “Is this fun or what?” and the “happy dancer” logo, both introduced in January
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