BBDO in New York is extending its Pepsi One effort featuring comedian and MTV personality Tom Green. The shop will alter three spots created to air during the NCAA Men’s Basketball Tournament, revising the tagline to “On the road to No. 1” from “On the road from No. 1.” Spots titled “Library Girl,” “Library Guy” and “Gas ‘Em Up” will begin airing this week.
OgilvyOne, New York, will launch a strategic marketing consultancy, OgilvyOne Consulting. The unit will incorporate the functions of OgilvyOne’s information strategy, database marketing and analytic services groups.
The Earle Palmer Brown Cos., New York, acquired Sullivan & Mulvaney, a Stamford, Conn.-based design firm with $10 million in billings. Sullivan & Mulvaney founder and president Sean Sullivan and vice president Bradley Scholz will become partners in EPB.
Shaw & Todd Advertising, New York, won a 1999 Summit Creative Award for its print ad for Nikon stereo microscopes, titled “Remember the feeling.”
Gramercy Group, New York, purchased Concept Advertising, a boutique shop run by Merck veteran Douglas Frank.
The acquisition allows Gramercy to expand its direct-to-consumer advertising reach; it now claims billings of $48 million.
The Urban League of Northeastern New York retained Eric Mower and Associates, Albany, to promote its urban revitalization and welfare-to-work programs. The Urban League is in the midst of a $50 million project to revitalize Arbor Hill, one of Albany’s poorest communities. EMA’s Buffalo office was also tapped to handle ad duties for Noco Express Shops, a unit of Tonawanda-based Noco Energy.
Work from Latorra, Paul & McCann Advertising, Syracuse, is featured in the 1999 Graphis Advertising Annual, a book of print advertising from around the world. LPM’s work for the American Dairy Association and Dairy Council appears among over 500 other ads.
Brooklyn-based 2 Guys Who Do Ads has been named the first advertising agency for Erotica USA, a consumer product show set for New York’s Jacob Javits Convention Center this month. The show will feature exhibitors such as Barnes & Noble as well as fashion and video vendors that specialize in romantic and adult products. The shop will promote Erotica USA via print, TV and radio spots, as well as outdoor advertising.
DCR Media, New York, has opened for business. Founded by Don Davidson, Cal Courneya and Ron Dunford, the firm will provide outdoor media services to out-of-home businesses.
Exeter Technologies, New York, tapped Jeffrey Saad Associates, New York, to handle print media buying. The client manufactures automotive electronics.
Alan Taylor Communications, New York, added three public relations clients. The shop will promote Europay International, Mastercard’s European partner, in its sponsorship of the 2000 European Soccer Championships; Mexican tequila company Josƒ Cuervo International’s sponsorship of professional beach volleyball in Brazil, Argentina, Chile and Mexico; and Turin 2006, Turin, Italy’s committee bidding to host the 2006 Winter Olympic Games.
BSMG Worldwide, New York, reported $130.7 million in 1998 fee income, an increase of 85 percent over 1997. Revenue from continuing operations grew by 26 percent last year, fueled by acquisitions such as investor relations company The Financial Relations Board and European public affairs firm, Adamson Associates.
Inkworks, Absecon, was honored in two advertising competitions. The shop’s work for Conectiv Economic Development, the Atlantic City Convention Center and The Furst Group were finalists for “Philly Gold” awards from ADV and the Art Directors Club of Philadelphia. The Art Directors Club of New Jersey also recognized the shop’s work for the Atlantic City Convention Center and Conectiv.
Rosanna Flack, previously a senior editor at New York’s Broadway Video, has opened Town & Country Creative in Franklin. The firm provides design and editorial services to video producers.
Gianettino & Meredith won a Classic Telly award for “Mother’s Helper,” a 30-second TV spot for the Chevrolet Venture.
Princeton Partners, Princeton, won a best of show award at the New Jersey Communications Advertising & Marketing Association’s 1999 Astra awards. The agency was honored for its television PSA for the Vietnam Era Educational Center in Holmdel. Creative Marketing Alliance, Princeton Junction, also won four Astras for work for lighting fixture manufacturer Stonco, satellite services company Loral Skynet and for its own corporate holiday card.
Dodge Regupol, a Lancaster-based manufacturer of surfacing materials made from recycled tires, named White, Good & Co., Lebanon, its advertising agency. The shop will develop a brand strategy for the company’s commercial floor coverings.
The Stroh Brewery Co. tapped Pittsburgh’s Hill Flaherty Sabol to redesign the packaging for Colt 45 Malt Liquor. HFS will also design a special, 24-ounce can for Schlitz Malt Liquor.
O’Neal & Prelle, Hartford, Conn., has unveiled a campaign for Anthem Blue Cross & Blue Shield of Connecticut targeting young adults, the “next wave” of healthcare users. Billings were not disclosed. A series of TV spots, which show people rock climbing, kickboxing and playing hockey, position the HMO as the insurer that supports people’s active lives.
North Castle Partners, Stamford, bowed a TV push for Filene’s Basement that uses the refrain from last year’s jingle, “Can’t beat the thrill,” as a tagline. The client spent nearly $17 million on advertising last year.
The Banyan Group, Norwalk, added three clients. The agency will handle advertising and branding for CinƒMed, a company that produces medical education videotapes and the International Securities Exchange, a new financial exchange set to start trading in the first quarter of 2000. New York web design and marketing firm Original.com also selected Banyan to handle its advertising. The shop’s responsibilities will include branding, corporate identity, broadcast and print work.
Gevalia Kaffe, the Tarrytown, N.Y., mail order gourmet coffee and tea business of Kraft Foods, named Ryan Direct, Westport, its member retention marketing agency.