The federal government may require ads for alcoholic beverages to carry health warnings. The Treasury Department’s Bureau of Alcohol, Tobacco and Firearms could recommend such legislation to Congress in an effort to crack down on liquor marketing directed at children and teenagers. The ATF has also proposed a rule to change misleading packaging on products that appear to be non-alcoholic fruit drinks, such as wine coolers.
Earle Palmer Brown, New York, acquired DMTG, New York, a direct marketing and advertising agency with approximately $12 million in billings. DMTG founder and president Jane Moritz and chief executive Josh Moritz will become partners at EPB. DMTG’s clients include Brooklyn Union Gas, the U.S. Mint and MasterCard.
Christy MacDougall Mitchell, New York, has launched a campaign for Howard Johnson featuring real-life families in which one member shares a name with the hotel chain. Television and print ads will carry the tagline, “We’ve got a great name to live up to.” TV spots will run in March, May and October; print ads will appear in USA Today throughout the year, as well as in trade, consumer and in-flight publications.
New York shop Charron, Schwartz & Partners asks rhetorical questions about life’s mysteries in a new campaign for Aberlour Single Highland Malt Scotch Whisky. Print ads will run in The New Yorker, Wine Spectator, The Malt Advocate, The New York Times Magazine, New York and Texas Monthly. The brand positioning effort also includes point-of-purchase displays, special events and a Web site.
Benoit, Twomey + Partners, New York, was tapped to redesign Web sites promoting Panasonic’s office products and computer peripheral companies. The shop also created a homepage for Jonathan Carter Technologies.
GCI Group, New York, acquired San Francisco-based public relations firm Kamer-Singer & Associates. The shop’s clients include Chevron, General Motors, Nike, Wal-Mart and pro football’s San Francisco 49ers.
The Jack Morton Co., New York, will acquire Princeton, N.J., exhibits producer Denby Associates. The company, which has 75 employees, will be renamed Denby A Jack Morton Company.
Vamcom & Partners, Parsippany, was selected by Panasonic’s Battery Sales Group to design advertising for its RapidFlash camera batteries. The tagline is, “Turbo charge your camera.”
DKB and Partners, Morristown, was assigned to create an information and awareness campaign for New Jersey’s enhanced motor vehicle emissions program. The agreement with Parsons Infrastructure and Technology Group in Lawrenceville is for seven years; total billings are estimated at $15 million.
Mueller & Wister, Philadelphia, acquired California-based new media company Metaforce Interactive, which relocated to M&W’s offices.
Sharavsky & Co., Lafayette Hill, was tapped by Peirce College to create a multimedia campaign, with Harmelin Media in Philadelphia handling media placement duties.
Direct marketing agency DMW Worldwide, Philadelphia, added three clients: Money Mart, Wellmark Blue Cross/ Blue Shield of Iowa and the American Bar Endowment.
Advertising agency The Banyan Group has opened for business in South Norwalk. The shop’s staff includes veterans from McCann-Erickson, Saatchi & Saatchi and Lois/EJL.
Decker, Glastonbury, won 11 awards from the Hospitality Sales & Marketing Association for its work for Days Inns of America work. The “Days Inn–there you go” effort was honored in the complete campaign, rooms, magazines, direct mail, TV, newspaper and radio categories.