The new print campaign by Kirshenbaum Bond & Partners, New York, for Schieffelin & Somerset’s Hennessy cognac features a new look and tagline: “Appropriately complex.” Each ad features a portrait of a young couple or individual and a list of the traits that make each complex. On a facing page is a recipe for a Hennessy cocktail. The ads also appear outdoors. Executive creative director was Bill Oberlander, copywriter Lynn Branecky, art director Eric Houseknecht and photographer Clarence Klingebeil. The first of seven ads broke this month in Elle and Vogue; more break in the October issues of Details, Rolling Stone and People, among others. The client expects to spend $7 million on the campaign this year.
Kirshenbaum’s last effort featured shots of the product and the tagline, “Feelings of.”
New York agency TBWA/Chiat/Day’s latest print ads for Seagram Americas’ Chivas Regal retain the orange glow and tagline, “Either you have it or you don’t,” found in the spring campaign. Added to the mix, however, are headlines such as “Buy low. Sell High. Sip. Repeat.” and “Is it an acquired taste? Sure, acquire a glass, have a taste.” Outdoor and print
ads break next month. Radio also is planned. Seagram spent about $3 million on Chivas Regal ads through July 1998 and $6 million on the brand in 1997, per Competitive Media Reporting.
Saatchi & Saatchi in New York has created a new campaign for Delta Express, using TV for the first time. Spots spoof the old bait-and-switch hidden camera ads for Folger’s coffee. The tagline remains, “On top of the world.” The 30-second spot highlights the niceties of Delta’s shuttle service to Florida after an announcer whispers, “We’ve secretly replaced this discount airline with Delta Express service.” The spot broke Oct. 1 in Albany, Buffalo, Kansas City and Raleigh, N.C. TV commercials are backed by two radio spots and a print ad. Spending on the campaign was estimated at $1-2 million.
Fova, Grey Advertising’s New York-based Hispanic agency, was awarded ad responsibilities for two Seagram Americas brands, Crown Royal and Seagram’s 7 Crown.
Lally McFarland & Pantello Euro RSCG, New York, has been named ad agency for the launch of pleconaril, a new drug for RNA virus diseases developed by ViroPharma. The agency and sister shop Healthview Euro RSCG have also relocated to 200 Madison Ave.
The Endocrine Society has tapped New York-based business-to-business shop Shaw & Todd to handle its advertising and public relations.
Island Adworx, Staten Island, was tapped to handle ad duties for designer eyewear retailer Specs for Less.
The Art Directors Club of New York presents “Creative Oxygen,” an exhibition of work from award-winning London shop Bartle Bogle Hegarty, from Oct. 8-30 at its gallery, 250 Park Avenue South in New York.
PurchasePoint Media, a provider of grocery cart display advertising, has hired Culver Associates, New York, to create trade advertising, marketing and sales materials for the product.
Platinum Design, New York, has created a new media kit for Entertainment Weekly.
McShane Associates, Lebanon, was tapped to handle public relations efforts for Nick’s Fishmarkets in Chicago, Rosemont, Ill., Philadephia and Washington, D.C., as well as Nevada Nick’s in Las Vegas.
East Hanover-based Keyes Martin has picked up two new pieces of business: print advertising, public relations and direct mail duties for Nuova Linnea, a Swiss company specializing in the extraction of natural products for use in the pharmaceutical, cosmetics and dietary supplement industries; and a two-year assignment from pharmaceutical firm Schering-Plough to create a direct marketing sales program.
HBO, New York, tapped Morristown-based The Harrington Group to create its quarterly affiliate solicitation kit consisting of materials such as direct mail flyers, customizable direct mail pieces and storyboards for local promotional spots. This is the fifth time HBO has selected Harrington for those duties.
The Lunar Group in Parsippany was honored for excellence in graphic design by the International Network of Business Advertising Agencies at its annual world conference in Milan, Italy. The agency was recognized for its marketing kit for law firm Pitney Hardin Kipp & Such.
Hamilton Gregory Advertising, Lancaster, was named agency of record for York Barbell, a manufacturer of cast-iron barbells, fitness equipment and nutritional food products.
Boyd-Tamney-Cross Marketing Communications in Wayne won first place in a national proprietary school advertising competition for its work for client Thompson Insititute. The shop also took home a Telly Award for a TV spot titled “Wharton” for Oaks-based SEI Investments.
Harrisburg-based shop The Neiman Group has won a two-year, $5 million contract from the Pennsylvania Department of Health to create a brand identity campaign for the department’s chronic diseases and immunizations bureaus.
The effort will include print, TV, radio and outdoor ads, as well as collateral materials and public relations duties.