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The new print campaign by Kirshenbaum Bond & Partners, New York, for Schieffelin & Somerset’s Hennessy cognac features a new look and tagline: “Appropriately complex.” Each ad features a portrait of a young couple or individual and a list of the traits that make each complex. On a facing page is a recipe for a Hennessy cocktail. The ads also appear outdoors. Executive creative director was Bill Oberlander, copywriter Lynn Branecky, art director Eric Houseknecht and photographer Clarence Klingebeil.
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