Agency News

NEW YORK
Cordiant Communications Group, with offices in New York and London, has acquired a majority stake agency Fernando Fernandez SA in Argentina.
BBDO Worldwide, New York, won the Grand Prix at the sixth annual Cresta International Advertising Awards for “Lineman,” a TV spot created for client Home Box Office. BBDO also took home trophies for two other ads–“Haircuts” for HBO and “Shirley MacLaine” for Visa. Also honored was McCann-Erickson, New York, for two of its spots in the “Priceless” campaign for client MasterCard: “Baseball” and “Family Reunion.”
The National Thorougbred Racing Association and its lead agency, Merkley Newman Harty in New York, have signed Emmy winner Rip Torn to appear in the client’s 1999 ad campaign. Spots with the tagline “Go baby go” will be directed by Phil Morrison, who has done work for clients such as ESPN and Nike. The account bills $12-20 million per year.
New York shop Cundari, Gaidot & Miksche pokes fun at politicians in a pro bono subway advertising campaign for Planned Parenthood of New York City. Ad copy, which appears in both English and Spanish, reads: “Politicians can’t take all the credit for making the city safer. It’s people like you practicing safe sex even in long-term relationships.” In the background are fingers holding ready-for-wear condoms. The effort will run through the end of December.
Steven Aiello, president and chief executive officer of New York public relations shop Cohn & Wolfe, was honored for 10 years of service by The Community Service Society of New York at a recent black-tie dinner. Aiello has been chairman of the group’s board of trustees since 1992.
New York shop Robert Marston and Associates has picked up seven new clients. The agency will handle marketing duties for Combe Inc.’s Odor-Eaters brand and Diversity Staffing; take on public relations chores for law firm O’Sullivan Graev & Karabell, asset management company Carret and Co., Seton Hall University and Monitor Clipper Partners; and assume both marketing and public relations duties for PathSource Inc.
Lyons Lavey Nickel Swift, New York, was tapped as a finalist in the 1998 Global Awards for excellence in worldwide healthcare communications for its “Hemophilia Group Ad.”
ADNet International, New York, has introduced a new Internet-based advertising product. The technology, called ActiveBanner, allows clients to deliver audio content through banner advertising.
Biederman, Kelly & Shaffer, New York, has changed its name to Biederman, Kelly, Krimstein & Partners.
NEW JERSEY
Olflex Wire & Cable, Fairfield, has tapped Short Hills-based shop Gianettino & Meredith to handle advertising, public relations, research, account planning and media duties on its $1 million account.
Turchette Advertising, Fairfield, was honored at the Jersey Shore Public Relations and Advertising Association’s 24th annual Jasper awards. The agency took home top honors in the newspaper advertising category for its half-page ad for the city of Plainfield. The piece was headlined, “Where business finds an open door to profit.”
Community Foodbank of New Jersey has selected Keyes Martin, East Hanover, to create a pro bono advertising campaign. The effort consists of newspaper, TV and radio advertising as well as point-of-purchase counter cards and employee motivational posters in participating supermarkets. The shop also created a campaign for Fleet Bank which urges customers to donate to the Community Foodbank while transacting business with their teller.
PENNSYLVANIA
Earle Palmer Brown, Philadelphia, has established a custom publishing unit and launched its first title: Healthy Interests, created for client HealthAmerica. The magazine will be distributed to 200,000 healthcare clients in Philadelphia.
The Weightman Group, Philadelphia, has created the first consumer campaign for Personal Pages from Day-Timers. Print ads for the line of preprinted daily calendar pages will break in mid-November in publications such as Forbes, Fortune, People, Working Woman and USA Today.
Signature Communications, Philadelphia, has won design and production duties for CSS Industries’ 1998 annual report. Philadelphia-based CSS sells and markets products such as wrapping paper, gift bags, greeting cards and holiday novelty items.
Corporate identity and marketing shop Pat Burns & Co. in Haverford has won the account of Millenium Bank, based in Malvern.
CONNECTICUT
Berni Design, Stamford, won three American Graphic Design Awards from Graphic Design:usa magazine for its corporate communications program for Sage Asset Management in New York.