Agency News

ILLINOIS The Rosen Group in Chicago was chosen to handle marketing for Blueprint Racing, an Indy Racing League team headquartered in Bedford Park. In addition to marketing and sponsorships for Blueprint, Rosen will handle "personal services" for Nic Jonsson, a rookie driver who will hit the track professionally for the first time Sept. 26 at the Las Vegas 500. Abelson-Taylor in Chicago was named to handle marketing for the Alza Corp.'s Elmiron product, an oral medication for relief of bladder pain and discomfort associated with interstitial cystits. Jan Doniger, vice president and group director at A-T, will head the creative team. TargetCom in Chicago has developed a tagline, "Because you can," for new client OnePoint Communications Corp. The company, based in Chicago, offers communications services to residents of apartment complexes. Lipson Alport Glass & Associates in Chicago launched a Web site for Cash Station Inc. Harbauer Bruce Design in Chicago has changed its name to Harbauer Bruce Nelson Design, marking the addition of Dwight O. Nelson Jr. as a principal. Swift Gift Certifi-card tapped Brigandi & Associates in Chicago to develop brand image work for the prepaid gift certificate card. Brigandi bested five undisclosed Chicago agencies for the business. INDIANA DJ Floyd & Partners in Indianapolis has changed its name to Floyd-Stanich Partners, reflecting the addition of Bernie Stanich as principal and executive creative director. Stanich previously was a senior vice president and creative director at Bates USA Midwest. IOWA Zimmerman, Laurent & Richardson in Des Moines was named agency of record for Karl Chevrolet, a dealership at exit 90 of Interstate 80 in Ankeny that the agency notes is near a bike trail, a par-three golf hole and a children's playground. ZLR's task is to create a print, outdoor and broadcast image campaign for the dealership, focusing on how it runs its business differently. Erickson McLellan in Des Moines was chosen to create print and online ads for Dice.com, a high-tech job search Web site. A national campaign is under way. The agency is also launching a campaign for Electronic Engineering. KENTUCKY Doe-Anderson Advertising in Louisville was named agency for Emazing, a Sony Music Entertainment company that creates and distributes personalized and themed e-mail. Its brands include Tipomatic and Startomatic, and it operates under the theme, "Whatever you're into, we'll e-mail it to you," which is the tagline of a campaign it is launching this month. Caudill and Associates in Covington was selected by Vertical Systems, Walton, to handle marketing communications. Vertical Systems manufactures continuous and reciprocating vertical lifts for conveyer systems, as well as pallet stackers and unstackers. MICHIGAN Dennis Green Advertising of Farmington Hills helped Rare Medium--Detroit launch its new Electronic Restoration Services Web site. Also, Pacific Business Services of Coarsegold, Calif., chose the agency for advertising, promotions and public relations. Pacific Business offers financial and retail services. HealthCare Dimensions of Tempe, Ariz., tapped Detroit agency Budco to develop a promotional campaign for SilverSneakers, a health and fitness program for Medicare-eligible health plan members. Kevin O'Dowd, vice president and account director at McCann-Erickson in Detroit, won the H.K. McCann Leadership Award from the agency's worldwide headquarters in New York. MINNESOTA M&H in Minneapolis has a new client, Spring Wheat Bakers, a cooperative of spring wheat farmers who are involved in co-manufacturing frozen dough and par-baked bread products. Another new M&H client is Vision Ease Lens, which makes polycarbonate lenses and conducts scientific research. Also joining the M&H roster is Kennedy Transmission, a Twin Cities-based chain of service center franchises. The Sandcastle Group in Minneapolis won a contract from the Minnesota Department of Health to test the effectiveness of marketing communications on the health-related behavior of state residents. Olson + Co. in Minneapolis formed a new integrated marketing division to be led by Pat Haggerty, vice president, director of new business; Bob Huff, director of integrated marketing; and Jamie Schatz, creative director. Padilla Speer Beardsley in Minneapolis has three new clients: Iomega Corp. of Roy, Utah; Fourth Shift, Minneapolis; and Midwest Systems, Eagan. MISSOURI Geile-Rexford Creative Associates in St. Louis was named agency of record for Baisch and Skinner, a wholesale florist that distributes domestic and imported fresh-cut flowers, artificial plants, bedding and specialty floral arrangements worldwide. Adamson in St. Louis was named public relations agency of record for Gabriel Communications, which provides telecommunications products and services to businesses. NEBRASKA Anderson Partners in Omaha landed three new accounts: Methodist Health System, ConAgra Flour Milling Co. and Godfather's Pizza. The agency puts combined billings at $5 million. Land and Sky Manufacturing named Swanson Russell Associates its agency of record. The Lincoln agency will develop and implement a marketing communications program for the Omaha company, which developed the American Sleep Research Institute. OHIO Hart Associates in Maumee has joined with a consortium of 23 marketing agencies around the world to form Hangar 18, which will specialize in digital media services. Hangar 18 is a division of the International Communications Agency Network, of which Hart is a member. Marcus Advertising and Eller Media welcomed the Cleveland Browns NFL franchise back to town with an outdoor ad posted on a major thoroughfare in the city. Hensley Segal Rentschler took home Best of Show honors at the Art Directors Club of Cincinnati's annual awards show. The agency also took home three gold awards for art direction. Saifman, Richards & Associates president and co-founder David Saifman has sold his share in the company back to the Cleveland-area agency. PENNSYLVANIA Hallmark Tassone in Pittsburgh was named agency for Lens 1st, a contact lens company based in Toledo, Ohio. WISCONSIN Core Creative in Milwaukee was chosen by Fortis Long Term Care to design collateral for new product launches and to design and maintain printed marketing materials. The Zizzo Group Advertising in Milwaukee was named agency of record for the Milwaukee Journal Sentinel. The agency also recently completed a campaign for the Rockford Register Star in Rockford, Ill. DuFour Advertising in Sheboygan is working with Harley-Davidson Motor Co., Milwaukee, on communications for H-D's Retail Environment Group. Circle Midwest was chosen to design signage for Hurtado S.C., Brookfield. Celtic Advertising was named agency of record for CADx Medical Systems, Montreal. CADX, a division of BioChem Pharma, develops medical equipment using computer-aided detention technology, including software that is used in mammography, cardiology and dermatology. The marketing program from Celtic will attempt to raise the company's international image. Campbell LaCoste in Madison was named agency of record for Harmony, an Easley, S.C.-based manufacturer of canoe and kayak paddles, spray skirts, high-performance clothing and accessories. Harmony is also the exclusive U.S. distributor of Palm PFDs and paddlewear. The win fits into Campbell LaCoste's client list, which includes Perception Kayaks, Tiara Yachts and other outdoor equipment clients, including hunting and fishing companies.

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