Agency News

NEW YORK The American Legacy Foundation in Washington, D.C., has named Messner Vetere Berger McNamee Schmetterer/Euro RSCG, Arnold Communications and The Richards Group as the three agencies that will continue to the final round for the $150-225 million anti-tobacco account. MVBMS, New York, is teaming with SFM Media, also New York, on the pitch; Arnold, Boston, is teaming with Crispin Porter & Bogusky in Miami; and Richards, Dallas is teaming with Western Initiative Media Worldwide, Los Angeles. Kirshenbaum Bond & Partners, New York, which teamed with Los Angeles-based Asher & Partners, was cut after a six-member selection committee spent last week visiting the four lead shops. Lowe & Partners/SMS, New York, this week launches a new airport diorama campaign for Sun Microsystems that pairs portraits of men, women and children with copy such as, "To attract customers: Yell, scream, holler, yodel. Or use the dot." Seven ads, which will first appear in European airports and later in Asia and Latin America, retain the client's current tagline, "We're the dot in .com," but with the preface, "The technologies that power the Net." The target audience: senior business executives. Creative staffers from Lowe's offices in San Francisco and New York developed the ads, including creative director Vince Engel, art director Jesse Coulter and copywriter Lori Nygaard. Western Trading, a New York-based affiliate of Western Initiative Media Worldwide, and real estate company Cushman & Wakefield have launched Western Trading/Cushman & Wakefield. The joint venture works to sell commercial properties at maximum prices by offering an incentive in the form of "asset trade credits." Companies can use this alternative form of currency to help pay for broadcast, cable, print, outdoor and interactive media costs. Third party suppliers with their own media budgets, such as printing or telecommunications companies, can also accept ATCs for use in their media plans. The venture is being managed by Western Trading executives Robert Ingram, Ron Corvino and Philip Press, as well as three Cushman & Wakefield execs. Publicis, New York, unveiled a $40 million campaign last week for Nutrisse Nutricolor Masque, a new product from Laboratoires Garnier of L'Oreal Worldwide. The campaign touts the hair color's deep-conditioning qualities and vibrant shades, such as luscious mango, brown sugar, pomegranate and sangria. Print breaks in October in People, Glamour, Latina, Ladies' Home Journal and Cosmopolitan. The 30-second TV spots can be seen during Friends, Ally McBeal and Frasier. Nutrisse hit store shelves in July. WPP Group in New York and London acquired Shire Hall Group, a London-based healthcare communications consultancy. Shire Hall will retain its brand identity and management structure and will join WPP's branding and identity, healthcare and specialist communications division. Shire Hall clients include Glaxo Wellcome, Astra Zeneca, SmithKline Beecham and Bristol-Myers Squibb. Partnership for a Drug-Free America, New York, is launching a national TV spot. The ad was created by two long-time PDFA volunteers, director Bobby Sheehan of Pure Film, New York, and editor Alex Albanese of Kranmar Editorial, also in New York, with support from Westport, Conn.-based youth market research firm Blue Engine and Los Angeles production company Ace Productions. In it, professional skateboarder Andy MacDonald talks about his drug-free lifestyle and skateboarding career. The ad, which targets 9-to-13 year-olds, breaks in September and was developed in conjunction with the Office of National Drug Control Policy's national youth anti-drug media campaign. Print versions of the public service announcement were created by Andy Przybyszewski of D'Arcy, Masius, Benton & Bowles in New York. Korey Kay & Partners, New York, has been named the advertising agency for Proxicom following a review of undisclosed agencies. The client is an Internet consulting and development company with such clients as BMW, Marriott International, General Electric and Mobil. Korey Kay will handle branding, business-to-business and recruitment ads, collateral and direct marketing. Billings were not disclosed. Korey Kay has also created new print ads for Stuart Weitzman with the tagline, "A little obsessed with shoes." Print executions "Scarf" and "Sunglasses," both line sketches with watercolor shading, will appear in Septber issues of such magazines as Vogue, Architectural Digest, In Style and Elle. Billings are $3 million. Lippincott & Margulies, New York, has developed a new identity and brand strategy for medical technology and healthcare company Becton Dickinson and Co. The campaign includes the tag line, "Indispensable to human health," and a new logo, a blue and orange rendering of a human form with hands outstretched toward the horizon. The BD name will now appear in association with such products as Ace bandages, Vacutainer blood collection systems, Tru-Fit support products and BD hypodermic devices. Chillingworth Radding, New York, has produced its first series of print and outdoor ads for J.G. Hook. The ads incorporate the client's different divisions--men's and women's clothing and accessories and home furnishings--using the products in still life pictures with punning captions. For example, a photo of a jumper next to a cable knit sweater reads "Jumper cables;" a woman's suit and three right shoes reads "Women's rights." The campaign introduces the tagline "J.G. Everything." Ads appear on subway entrances in New York and in trade publications through the end of the year. The campaign will expand to consumer publications in 2000. Affiliated Central hired Jeff St. Onge & Friends, New York, to create a multimedia campaign, including print, direct mail and trade show collateral. The campaign launched this month to support the alarm monitoring company's presence at ISC East, the security industry's largest trade show, to be held at New York's Jacob K. Javits Convention Center Aug. 31 to Sept. 2. The campaign will target independent dealers. Beenz.com, the provider of "beenz" Web currency, has named Hill and Knowlton, New York, its public relations agency. Cooper Leder Marketing, Lake Success, added two clients. Gearhead manufacturer Bayside Motion Group, Port Washington, and Chick Master Incubation Co., a manufacturer of poultry incubation systems, both selected the firm to provide advertising and communications services. Amster-Young Public Relations, White Plains, was tapped by Rheingold Brewing to develop a campaign supporting Rheingold Extra Dry Lager Beer. NEW JERSEY Wright Creative, Maplewood, was awarded the advertising account for Arizona Burrito. Billings are estimated at $1 million. Princeton Video Image, Lawrenceville, signed an agreement with ABC affiliate KSTP-TV in St. Paul, Minnesota, to create virtual ads in telecasts of all three of the Vikings' preseason games. KSTP will use PVI's imaging technology to insert ads for Dodge Durango and several local advertisers. Ads will appear in a section of the stands in 12 insertions per game. Fusion Advertising and Communications, Cranbury, now offers Web sites designed to meet the needs of hospitals. Sites can be customized to include a physician directory, community events calendar, press release library, online newsletter and help wanted section. A sample site can be viewed at www.hospitaldemo.com. Horizon Communications, East Hanover, was tapped by Sanofi Lilly Oncology to launch its chemotherapeutic agent Eloxatin, a new therapy for the treatment of colorectal cancer. Nutrilab Precision Nutrition, Teaneck, selected Edward Newland Associates in Shrewsbury to create advertising for its CustomVite program of personalized supplements. ENA will design ads and brochures targeting both consumers and healthcare professionals. Block Advertising & Marketing's food and beverage specialty team added client Ruggiero Seafood, the Newark-based maker of Fisherman's Pride calamari. The Verona agency will handle duties including advertising, packaging, market research and public relations for Ruggiero. PENNSYLVANIA SFGT Advertising, Philadelphia, added five clients: national accounts Wharton School of Business Executive Education and Brown Brothers Harriman & Co.; national interactive account 4anything.com; and local clients Philly.com, the interactive arm of Philadelphia Newspapers, Inc., and the Philadelphia Daily News. Leviton Manufacturing of Little Neck, N.Y. selected Al Paul Lefton Co., Philadelphia, as its advertising agency following a search that initially included 37 shops. The client selected Lefton because of its business-to-business background. The assignment includes trade and consumer advertising, public relations, design and market research. Leviton produces electrical and electronic products. CPR Communications, Quakertown, was retained by CitX Corp. to provide public and financial relations and creative development. CPR will create corporate image materials for the client, an e-commerce development organization. Initial efforts will focus on CitX subsidiary IntraMedX Corp. Penn Engineering & Manufacturing Corp. in Danboro has named Horsham-based LD&B Advertising its advertising agency. The agency will also handle advertising for Harleyville-based Penn Engineering division Pittman. Timmons & Co., Doylestown, ranked 151st among Business Marketing's top business-to-business agencies. The agency moved up 12 places from its spot in last year's survey. Godfrey Interactive, Lancaster, was selected to develop Web sites for three divisions of Dana Corp. The sites will be "live" by September. Dana is a Toledo, Ohio-based supplier to vehicle manufacturers. CONNECTICUT Stamford-based Environics Communications has been named the public relations agency for Datakey, a provider of "smart card" information security systems based in Minneapolis. TLP, Wilton, has been tapped by eBay to develop promotional programs, including the Internet company's first road tour. The eBay "From our homepage to your hometown" bi-coastal tour kicked off in June and will end in September, following visits by RVs, vans and trailers to state fairs, flea markets and antique shows. Liazon in Newton was honored with a Reggie award for its business-to-business campaign for Sprint. Liazon developed the multimedia effort with its direct response subsidiary, Promotion Mechanics.

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