agency news

CONNECTICUT

Catalyst Marketing Communications, Stam- ford, a full-service ag-ency specializing in business-to-business and community marketing communications, was named advertising agency for Haydon Switch & Instrument, a manufacturer of subfractional horsepower stepper motors and linear actuators worldwide. Catalyst will work with HSI on the creation and production of advertisements, sales literature and trade show booth materials.

MASSACHUSETTS

Marenghi & Associates, Wellesley Hills, added six new clients to its roster for the first half of the year: Chordiant Software, a Cupertino, Calif., developer of customer relationship management applications; Davox Corp., a Westford provider of customer interaction management solutions; eMaven, a Boston e-strategy consulting firm; eYak, a Boston developer of a native IP conferencing and enhanced services platform; Flash Networks, a Holmdel, NJ., developer of high-performance solutions for distributed networked applications; and Giga Information Group, a Cambridge-based global industry research and consulting firm.

Brodeur Worldwide, Boston, won three health technology clients: Toronto-based Autros Healthcare Solutions, which provides Internet-enabled healthcare solutions; NorthPoint Domain, a Boston developer and seller of medical specialty portals; and eHealthDirect, a Lexington technology company working to automate the traditionally paperwork-intensive healthcare benefits administration process.

Top Layer Networks, a Westboro developer of Layer 7 application architecture, selected Edelman Public Relations Worldwide as its public relations agency of record. Top Layer will implement a global program using Edelman’s network in North America, Europe and the Asia Pacific, led by the agency’s Boston office.

U.S. Marketer.com, Cambridge, developer of an online marketplace created to specifically address the needs of marketers, selected PAN Communications, Andover, as its agency of record. PAN will be responsible for initiating an aggressive public relations campaign.

The Weber Group, a global public relations agency for technology-driven companies, was named agency of record by Orbital Software, Framingham, and Financial Fusion, Westport, Conn. Weber will provide positioning, branding, analyst relations and media relations for its newest clients.

Habama, a Beverly-based e-business service provider, selected Trinity Communications, Boston, as its new marketing communications agency of record. Trinity will develop Habama’s new branding campaign as well as a multiphased public relations campaign.

Fitzgerald Communications, an independent technology communications agency in Cambridge, announced the addition of three new clients: iQVC, Classroom Connect and Circles to its Consumer.com roster.

Harpell, Maynard, won the ThinkingBytes Technology account. Harpell will develop brand positioning as well as packaging, retail materials, collateral, strategic media planning and public relations for Boston-based thinkingBytes, a wireless provider of applications for the personal digital assistant market.

Lowe Grob Health & Science, Cambridge, was named the lead agency to launch Orchid Biosciences’ new genotyping technology. Lowe Grob is an integrated communications management firm serving the healthcare, pharmaceutical and biomedical industries.

TechMarcom, Westford, announced it has been retained by Bloodhound Software, Durham, N.C., and has been tapped for project work by PTC, Waltham, a software company specializing in collaborative solutions that help streamline product development.

Parexel International, Waltham, a medical marketing services and contract research organization, named Devine & Pearson in Quincy its agency of record.

SteelPoint Technologies, Boston, a provider of strategic, Web-based content management solutions for e-business, retained Trinity Communications as its integrated marketing communications agency of record. Trinity will develop and drive Steelpoint’s new brand strategy and market positioning to differentiate SteelPoint in the competitive Web-based solutions marketplace.

Lids Corp., Westwood, announced that company associates and customers nationwide raised more than $124,000 for Caps for Kids, a nonprofit organization dedicated to supplying hats autographed by celebrities to young cancer patients who have lost their hair as a result of treatment. The money was raised through the “Touch a Life” promotion that ran July 15-Aug. 15 at Lids stores nationwide, lids.com and Lids’ home office.

Melton Agency, Foxborough, created Merrimack College’s first TV commercial. The ad for the North Andover Catholic liberal arts college is meant to increase the school’s name awareness among potential students and their parents. “Halo” depicts a job interview of a recent Merrimack graduate and eventually reveals that both interviewer and applicant are Merrimack alumni, as indicated by the halos above their heads. The ad is running on network and cable TV throughout New England, including A&E, CNN, MTV, ESPN, Discovery and New England Cable News networks.