Agency News

NEW YORK Bozell Worldwide in New York has been tapped to handle the $2 million ad account of the American Booksellers Association. There was no review. New York shop Moss/Dragoti has created a print campaign for car-rental chain Hertz. The ads, which feature the longtime slogan "Hertz Exactly," tout the client's No. 1 Club Gold service. Ads will appear in business publications, newspapers and small-business trade journals. The New York Times has tapped Kang & Lee Advertising, New York, to create ads targeted at Chinese-Americans. The first work in the year-long program, Chinese-language print ads celebrating the lunar new year, launched Feb. 15. Other components will include corporate image work, direct response ads, direct marketing and community programs. Dun & Bradstreet division eccelerate.com tapped Farago + Partners, New York, as its agency. The shop will work on corporate identity and ad campaigns and help the client develop its Web site. The Ad Store, New York, created a print effort for Barnum's Kaleidoscape Circus. One features a 1940s photograph of boys straining to peer through holes in a large tent. The headline: "What an entire generation has been looking for." Another shows David Larible, a clown who recently took top honors at the International Circus Festival of Monte Carlo, under the headline: "A clowning achievement." The ads, which employ the tagline "The circus of your dreams," are running in Los Angeles-area newspapers and magazines. Diamond manufacturer Lazare Kaplan International selected Communications/Marketing Action, New York, as its marketing and public relations agency. CMA will develop a consumer awareness campaign and a national ad effort. Tactical Solutions selected ACS Communications, Great Neck, as its marketing agency. ACS will develop a business-to-business and public relations campaign for the management and technology consulting firm. Silverman Media & Marketing Group, New York, added four clients to its roster. The firm will promote America True, the San Francisco Yacht Club's entry for the 2000 America's Cup race; Raycom Sports' syndicated television series More Than a Game; Loretta Long, who played Susan on Sesame Street for 30 years; and Givat Haviva Educational Foundation, an Israel-based institute which promotes tolerance and understanding between Jews and Arabs. Jeremy Mutschler, formerly a vice president at Don Jagoda Associates, has established Promotion Associates in East Northport. The shop has also formed a strategic alliance with LKG&S Advertising. Telmar Group, New York, a supplier of media planning software and support services for ad agencies, has acquired a majority interest in Toronto-based Harris Media Systems. NEW JERSEY The Star Group, Cherry Hill, has created a new logo for the The Philadelphia Orchestra. It uses an arching musical staff above the orchestra's name to evoke the domed roof of the Regional Performing Arts Center, the group's new home. Healthcare services company Accordant Health Services has hired CPR Communications, Teterboro, to provide public relations services and strategic positioning. CPR is charged with generating awareness among managed- care executives and healthcare providers. PENNSYLVANIA Pro bono ads created for Philadelphia's Welfare-to-Work program by McAdams, Richman & Ong, Bala Cynwyd, may be used by other localities. Two print and outdoor ads show a mother and child with text reading, "Want a hard worker? How about my mom?" A third features a child with the copy: "You can do it, Mom." Delaware has adopted the campaign; officials from 12 other governments are set to meet with MRO chief executive Frank Keel to discuss using the ads.

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