Doremus Advertising has launched a global advertising campaign for ITT Industries that consists of a TV spot and a series of print ads. The 30-second spot and first print ad from the New York shop broke Sept. 17. The spot runs through November; print ads will continue for a year. A radio spot is also running. Plans call for two more new spots over the next two years. The total ad budget through 2000 is $16 million. This year’s TV spot features shots of marine life and a new tagline, “Engineered for life,” which is also part of a new logo developed by Landor Associates, New York.
Twentysomething models in black and gray clothes appear in five new TV spots for Samsung Telecommuncations America from Arnell Group Brand Consulting in New York. The campaign, which also employs print ads and billboards, introduces a new digital wireless phone that dials numbers on command. In one spot, a woman blurts out, “Pete,” as she applies makeup and pulls on hosiery to the tune of “The Name Game.” Her phone dials her beau and she says, “I’ll be right over.” The tagline remains, “Simply connected. Simply Samsung.” The spots break Sept. 28. The Dallas-based client expects to spend
$15 million on phone advertising this year, primarily on the new model, a client representative said.
New York-based Bozell Worldwide has acquired Hamburg, Germany-based shop Borsch, Stengel & Partner. It will be merged into Bozell’s existing German shop, Bozell Werbagentur GmbH to form Borsch, Stengel, K…rner, Bozell. The WPP Group, with offices in New York and London, has acquired a 30 percent stake in AGB Italia Spa, a television audience management company with 400 employees and operations in Italy, Turkey, Greece, Portugal, Hungary, Ukraine, Cyprus, Venezuela, the Middle East, Colombia and Mexico. AGB Italia reported revenues of $27 million in 1997.
Calvin Klein Inc., New York, has tapped Wieden & Kennedy in New York to work with its in-house agency to develop a new campaign for its CK One fragrance.
Furman Roth Advertising in New York has launched a radio campaign for Car Cash, a used-car buying service. The effort consists of two spots, “Emotions” and “I Fell in Love.”
Audits & Surveys Worldwide, an international marketing research company based in New York, has retained R.C. Auletta & Co., New York, to develop a national public relations campaign.
Computer Associates unit MK Group, Islandia, has chosen Roher Public Relations in New York as its U.S. public relations counsel. The client provides software for manufacturing automation and enterprise resource planning.
Starbucks Coffee has tapped Stanton Crenshaw Communications in New York as its public relations agency for New York, New Jersey and Connecticut.
GCI Group, New York, has formed a global litigation communications division to handle corporate public relations regarding lawsuits and other legal matters.
The Halo Group, Hauppauge, was named to conduct a full-service marketing communications campaign for St. Mary’s Hospital for Children in Bayside.
Dubois in New York has launched an outdoor campaign for Jussara days before the women’s fashion designer reveals its spring 1999 collection. The tagline is, “A sense of balance.”
Carmichael Lynch took home three trophies from the third annual Creative Excellence in Business Awards last week, including the Grand Ceba for its “Bauhaus” ad for client American Standard. The Minneapolis shop was also won for its Cargill Foods work. Other big winners included Martin/Williams for its “Critters” ad for Lawson Software, Fitzgerald & Co.’s “Hidden T-Shirt” for Jerzees and ZDNet’s “Push: Comdex 1997” for Digital Equipment Corp.
New York shop Shaw & Todd breaks a new campaign for Integrated Specialty Products in Wayne, N.J., themed, “You can’t have one without the other.” Print ads highlight the benefits of ISP ingredients to products such as Colgate Total toothpaste, Tylenol extended relief pain relievers and Wisk laundry detergent.