agency news

NEVADA
DSLV/Lawlor Advertising in Las Vegas was selected to handle outdoor advertising for the Gold Strike Hotel & Gambling Hall and the Nevada Landing Hotel & Casino, two Circus Circus properties located in Jean.
NORTHERN CALIFORNIA
Michael Osborne Design in San Francisco created a new corporate identity package for Vital Insite, a Silicon Valley-based medical device company.
OREGON
Fish Advertising in Portland added agency of record duties for Graetzer’s Home Electronics and Appliances, a new local appliance store. Separately, the agency retained Diane Barasch Media Services to conduct all of its broadcast media planning, negotiating and buying.
Prideaux Group Marketing Communications in Portland has added several new clients: Greenline, a cable and telephone installation company in Portland; insurance brokers Nevin Works & Associates, also in Portland; and reprographics company Reproductions in Tucson, Ariz.
SOUTHERN CALIFORNIA
J2 Marketing Services in Brea added Selco Products Co. to its client list.
2Can Media in Woodland Hills has formed a new enterprise, Pinnacle Interactive, to handle several client Web sites.
Oster & Associates in San Diego has been retained to maintain and market the California Strawberry Commission’s Web site. The shop was also named agency of record for Benchmark Landscape.
Golin/Harris in Los Angeles has been retained to handle media relations for The Venetian Resort Hotel Casino; develop the test market launch of Dole Fruit Bowls for Dole Food Co.; create an outreach program for Forrester Research Group’s entertainment and technology strategies divisions; and provide local and national media relations for Telebank.
Bear Mountain in Big Bear Valley has tapped The Orange Zone Advertising in Laguna Hills to create its 1998-99 ski season campaign.
Esprit Communications in Corona Del Mar has been retained by Imagyn Medical Technologies to launch SiteSelect, the company’s new breast biopsy device.
WASHINGTON
Seattle-based Washington Transit Advertising has been acquired by TDI in New York.