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Plantronics, which makes and markets telephone headsets, has called a $12 million review to find an agency to expand its presence in the consumer market, sources said.
A contender list was not immediately available, although sources said five or six Bay Area shops with tech experience are competing. A decision is due early next year.
One source said the company is coveted largely due to the rampant growth in cell phones and communication gear. The company’s products are more expensive than traditional headsets but have gained popularity among businesses, particularly those in the high-tech sector.
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