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BOSTON Allen & Gerritsen has unveiled its first campaign for Azek Trimboards since winning the business in a review last year.
The work introduces the tagline “Once you look, it’s all you’ll see.” The executions show stylish homes that are transparent, except for the Azek trim.
The goal of the print-based campaign, according to A&G president Andrew Graff, is to underscore the importance of exterior trim to the architecture and building trade and help overcome their reluctance to replace a known entity, wood, with Azek’s products, which approximate the look and feel of premium lumber without its limitations.
“Each
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