Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
In taking a one-third stake in SS+K, M&C Saatchi is abandoning efforts to establish its own presence in advertising's biggest city.
M&C has tried to start up in New York not once but twice. But despite several leadership changes, the shop was unable to amass a significant client base. The agency learned the hard way that New York can be a brutal, unwelcoming market.
In SS+K, M&C accesses a shop that is well-established, having opened in 1993, and is growing.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in