Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Remember Psych 101? Abraham Maslow, in his research on human motivation, used a pyramid to show our “hierarchy of needs.” Each building block supports the next level.
The blocks at the bottom represent our most primitive needs: to eat, to have a roof over our heads, to have a feeling of safety and security. As these basics are taken care of, we turn to social needs—the need to belong to a group. Then comes the ego level, or esteem: the need to gain approval.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in