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Symbolic of where the agency is headed, Arnold Fortuna Lawner & Cabot/Boston last week won the estimated $10-million broadcast and outdoor account for Home Quarters Warehouse, based in Virginia Beach, Va.
The Home Quarters win is the first significant piece of new business AFL&C has won since chairman Ed Eskandarian begin buying and merging agencies three years ago. While the agency has continued to expand the number of McDonald’s co-ops it handles, pitching new accounts had not been a priority.
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