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NEW YORK Aflac has centralized its sales and strategic operations under its marketing department.
The company has also created a business-to-business marketing practice to begin outreach to corporations about its workplace disability insurance and other services.
The moves are the first major changes made by Jeff Herbert, who joined Columbus, Ga.-based Aflac as its first CMO in October 2006. Herbert had held executive positions at Zyman Group in Atlanta and at Coca-Cola.
Herbert said the changes would enable the sales, product marketing and channel marketing groups to become more consumer- and product-focused than before.
“It’s
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