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ATLANTA Aflac plans to launch a national radio campaign next week with two 30-second spots targeting small business owners, the company said.
The spots will air on radio networks including ABC and CNN, as well as on various talk shows.
The Columbus, Ga.-based insurance company said it has bought time on the stations through the third quarter of this year, but could extend the campaign if results warrant it. The client spent $75 million on advertising last year, per Nielsen Monitor-Plus.
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