Adweek’s Top 10 Commercials of the Week

1

HelloFlo “Camp Gyno”

This hilarious, adorable spot for HelloFlo, a tampon subscription service, is being hailed as a game-changer for tampon advertising. And it does have it all—a fun premise, great comic writing, brilliant acting by the girl and, above all, the confidence to address the often-taboo topic head on without hiding behind euphemisms.

2

GoPro “Control. View. Share”

This great two-minute clip features three pro surfers not only recording their day on the waves but sharing stills from their Hero3 camera directly to Instagram, positioning GoPro as the key to taking a super-selfie.

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3

Oreo “Replay”

The first three commercials in Oreo's "Wonderfilled" campaign by The Martin Agency were heavy on the cuteness. This new spot, featuring music by Chiddy Bang, adds a welcome layer of cool on top—making it perhaps the best in the series so far.

4

Applebee’s “Lunch Decoy”

Feeling pressure to eat lunch at your desk but craving Applebee's newly expanded lunch menu? No problem. Just order a blow-up doll—sorry, inflatable colleague—on Amazon (you actually can), and prop it up at your desk while you're out. Devilish comedy from Crispin Porter + Bogusky.

5

Vodafone “The Wait”

Waiting by the phone is one of the oldest clichés in telecom advertising, but Grey London manages to put an enjoyable twist on the idea with its new international Vodafone spot.

6

Skoda “Not Your Everyday Family Car”

In a world of supersized everything, it takes something special to turn heads. In this wonderfully realized spot from Fallon London, a powerful new Skoda vehicle does just that—it's larger than life and the star of the show.

7

AMC’s Breaking Bad “Ozymandias”

Breaking Bad wins the award for most poetic TV show promo ever. The final episodes of the series, beginning Aug. 11, are heralded by this haunting reading of the Shelley sonnet "Ozymandias" by Bryan Cranston, aka Walter White, aka Heisenberg.

8

Subaru “The Date”

Carmichael Lynch continues its "Love" series for the automaker with the story of a young couple driving down country roads and stopping at a diner for shakes and then at a produce stand. The twist ending, though, reveals that these two aren't who you thought they were.

9

Mountain Dew “Living Portrait of Dale Earnhardt Jr.”

BBDO and Psyop created visually fascinating portraits of Dew endorsers including Dale Earnhardt Jr., Paul Rodriquez Jr. and Danny Davis—each one a slow-motion celebration of their lives and styles.

10

British Airways “A Ticket to Visit Mum”

A mother in India and her son in America are reunited in this evocative video by ad agency Ogilvy & Mather, kicking off a BA campaign that tells U.S. immigrants: "It's time to visit Mum."