Adweek’s Top 10 Commercials of the Week

1

Dove ‘Real Beauty Sketches’

In a touching (and product-free) advertisement for Dove's Real Beauty campaign, women are drawn twice by a criminal sketch artist—once as they see themselves, and once as they're seen by a stranger. The differences are stark.

2

Kmart ‘Ship My Pants’

It's not height of sophistication, but Kmart's "Ship My Pants" ad, a pun-heavy spot from Draftfcb, is having a great run on YouTube, with one share for every nine views.

3

Facebook Home ‘Launch Day’

This ad for Facebook Home brings the online distractions of one Facebook engineer to vivid, Jumanji-esque life. No one wants to hear Mark Zuckerberg talk, anyway.

4

Philips Norelco ‘I’d Date Me’

A little grooming goes a long way. In this spot for Philips Norelco, a hirsute fellow does a little manscaping, remarking on how attractive he's becoming by suggesting what he'd do to himself if he were an admirer.

5

Ikea ‘Time for Change’

Mother in London turns innocent lawn gnomes into a force to be reckoned with in this spot for Ikea, a two-minute war between a happy couple just trying to redecorate their patio and the forces of lawn-ornament evil.

6

Dos Equis ‘Handball’

Dos Equis tries different things with The Most Interesting Man in World, but the campaign's strength lies, and will always lie, in those inspired one-liners. In this new ad, he plays handball and deciphers hieroglyphics.

7

Taco Bell ‘First Kiss’

Taco Bell walks the line between cute and gross in its latest commercial, featuring a teenage boy going in for his first kiss in his parents' minivan. Is that first kiss even better if the girl is noshing on a Cool Ranch Doritos taco?

8

States United to Prevent Gun Violence ‘Ed’

In a gun control spot from Grey, a guy stalks past the cubicles of a nondescript office suite, raises his gun and fires at a managerial type. He then begins the laborious process of cleaning and reloading his musket-style weapon—the type of firearm widely used when the Second Amendment to the U.S. Constitution was ratified.

9

SportsCenter ‘CC Sabathia’

CC Sabathia is a large man, but at least he's got his slimming New York Yankee pinstripes. Comically fat-suited Scott Van Pelt isn't so lucky in ESPN's new "This Is SportsCenter" commercial from Wieden + Kennedy.

10

GE ‘Agent of Good’

Agent Smith from The Matrix reprises his famous role in this spot from BBDO New York touting GE's healthcare sector technology.