Advertising Week to Return in ’05

NEW YORK The second annual Advertising Week industry celebration will take place next year from Sept. 26-30, and use all future profits to fund a national museum of advertising, according to the event’s organizers.

The inaugural edition of the celebration, known as Advertising Week in New York City, took place this past September and drew about 40,000 attendees. The “NYC” was dropped from the ’05 name in an effort to make the event more inclusive for the entire industry. The event was conceived by the American Association of Advertising Agencies and is run by a separate nonprofit entity.

Advertising Week 2005 will include many of the popular events of the first year, along with several new components.

Returning will be the Times Square opening ceremony, Madison Avenue Advertising Walk of Fame public voting and awards ceremony for popular icons and ad campaigns, and a forum for the exchange of intellectual capital, which this year included 32 panels, seminars and keynotes at venues such as the Museum of Television & Radio, Time Warner Center and Bloomberg headquarters.

New program elements, including a “major event” at Harlem’s famed Apollo Theater, are also in the works for 2005, though the event’s organizers did not give details.

Specifics regarding the formation of a museum of advertising are still in development, but initial Advertising Week profits will be used to explore the prospects and feasibility of a location in New York, the event’s organizers said.

“We are looking forward to next year’s event and making this a permanent part of the landscape of New York City industry gatherings along with Fashion Week and the Tribeca Film Festival,” said Mayor Michael Bloomberg, in a statement. “The advertising industry plays a critical role in our city’s economy by providing hundreds of thousands of jobs at advertising agencies, and in the broadcasting and publishing sectors.”

Continuing as Advertising Week board members are Ken Kaess, CEO of DDB Worldwide and last year’s event chairman, and Ron Berger, chief creative officer and CEO of Euro RSCG in New York and San Francisco and event vice chairman in 2004. They will both serve as co-chairs of Advertising Week 2005. O. Burtch Drake, president and CEO of the 4A’s, will return as president and CEO of the effort; Matt Scheckner will again serve as executive director. Other returning board members are Mike Donahue, evp of the 4A’s; James Martucco, evp-CFO of the 4A’s; Tom Carroll, vice chairman of TBWA Worldwide; and Cindy Gallop, president of Bartle Bogle Hegarty.

New members of the board include Wenda Harris Millard, chief sales officer of Yahoo!; Bob Greenberg, vp of Panasonic’s corporate brand marketing group; Robert Liodice, CEO of the Association of National Advertisers; John Greco, Jr., CEO of the Direct Marketing Association; James Speros, chief marketing officer of Ernst & Young; John Partilla, president of Time Warner’s global marketing unit; Mary Baglivo, CEO of Saatchi & Saatchi; Gill Duff, CEO of Publicis; Rosemarie Ryan, president of J. Walter Thompson’s New York operations; Linda Sawyer, managing partner, chief operating officer of Deutsch; Julie Thompson, evp, director of corporate affairs at Leo Burnett Worldwide; and Gina Grillo, executive director of the Advertising Club of New York.

Yahoo!, the first corporate partner to commit in 2004, is also the first to sign up for 2005. Many of the partners from last year, including Bloomberg, Ernst & Young, the Museum of Television & Radio, Panasonic, Reuters, The New York Times, Time Warner Global Marketing, TV Land, USA Today and Adweek Magazines parent VNU Business Media, are also expected to return for 2005.

Many trade associations have agreed to participate in Advertising Week 2005. They include: the Ad Council, Advertising Women of New York, the Advertising Club of New York, Advertising Education Foundation, Advertising Research Foundation, American Advertising Federation, American Business Media, Association of Independent Commercial Producers, Association of Independent Creative Editors, Association of Hispanic Advertising Agencies, Association of National Advertisers, American Association of Advertising Agencies, Audit Bureau of Circulation, Direct Marketing Association, Interactive Advertising Bureau, Financial Communications Society, Magazine Publishers of America, National Advertising Review Council, Newspaper Association of America, Online Publisher’s Association, Outdoor Advertising Association of America, Partnership For a Drug-Free America, Point-of-Purchase Advertising International, Radio Advertising Bureau, Television Bureau of Advertising and Yellow Pages Association.

—Adweek staff report