Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
BOSTON Advance Auto Parts has selected independent The Richards Group for creative and media chores following a review, the shop said.
The client spent nearly $35 million in measured media in 2006, per Nielsen Monitor-Plus. The company has recently used the positioning line “We’re ready in advance.”
The client in Roanoke, Va., was impressed by the Dallas agency’s “rich history in retail branding and advertising,” said Bob Fant, director of advertising for Advance Auto Parts, in a statement.
Agency
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in