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The following is excerpted with permission of the publisher John Wiley & Sons, Inc., from Attention!: How to Interrupt, Yell, Whisper, and Touch Consumers (an Adweek book). Copyright © 2001 by Ken Sacharin. This book is available at bookstores, online booksellers and at the Wiley Web site, www.wiley.com, or call 1-800-225-5945.
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