Ad Exec Randy Cohen Dies at 49

NEW YORK Randy Cohen, vp, director of broadcast at MDC’s Kirshenbaum Bond + Partners, died on April 25 following a brief illness. He was 49.

Cohen leaves a daughter, Mikaela; a sister, Sharon Horowitz; and a former wife, Suzy Cohen.

Cohen worked at the New York ad shop for 10 years on accounts such as Wendy’s, Jergens, John Frieda, Panasonic and Liberty Mutual. Prior to Kirshenbam, he worked as a freelance agency producer with Wieden + Kennedy, Publicis, Elser & Aucone and Jones Films. Earlier, he spent seven years at Deutsch.

In a statement, Kirshenbaum remembered Cohen as “a warm, funny and supportive colleague with a great spirit and love for life. His commitment and dedication to superior work has made a lasting and invaluable impression.”

In honor of Cohen, Kirshenbaum said it has established the Randy Cohen Production Internship, a summer program to begin this June to help mentor and support young professionals interested in broadcast and production. (For more information on this program, contact Mira Fein at