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Any road-safety campaign that uses actual victims in its advertising is bound to be difficult for the families involved. This latest, from Y&R New Zealand, is no exception. Indeed, it's crushingly sad—even if it's also starkly beautiful.
The road-safety charity Brake partnered with Y&R for the campaign, timed to National Road Safety Week in New Zealand. To get people to think about the potential cost of their decisions on the road, the agency took photographs of five crash victims, and using a forensic age-progression specialist, created incredible 3-D models of what they might look like in 2015, years after they died.
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