Ad of the Day: Virgin Mobile

The carrier has great new phones, if you happen to destroy your old one accidentally on purpose

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Want to upgrade to a snazzy new Virgin Mobile phone? First, you'll have to creatively dispose of your old one.

This enjoyable new spot from Mother in New York shows scene after scene of people "accidentally" dropping, crushing, submerging, nuking, forgetting and otherwise getting rid of their old phones—though these are "happy accidents" (which is the title of the spot), orchestrated with a smirk by their perpetrators. The gag should get old after a while, but the pacing, as well as the setting and casting of each scene, keeps it hilarious fresh for the whole 60 seconds.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in