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It can be hard for audiences to keep up with all the superhero movies and their various sequels and prequels. But marketers have no such trouble—they leap tall buildings in a single bound for a chance to siphon equity from any and all blockbuster superhero films.
This year, Target has been one of the giddiest superfans. For The Avengers, the retailer commissioned an impressive campaign from Wieden + Kennedy (its outgoing lead agency) that notably featured some wonderful print ads in which Avengers characters were constructed out of ordinary Target products (candy, pencils, balls, etc.).
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