Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Subaru's hilariously human-seeming dog family, the Barkleys, were a big hit when they drove onto the scene two years ago in ads from Carmichael Lynch. And now they're back for more low-key comic hijinks.
The first new spot, a :60 titled "Puppy," is the best of the lot, showing a tired Mr. Barkley driving around at night with one of his pups, trying to get him to sleep. It's one of those themes that just instantly connects with parents—McDonald's did a memorable take on it with its wonderful drive-through ad back in 2010.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in