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New York's hottest club is Nocturnal Awakening. Located in an abandoned warehouse, this club has everything: Tear gas. Glitter showers. Screeching owls. Ice-filled pianos. Watermelons being hurled at industrial-sized fans. A rhyming Grace Jones look-alike reciting. Vodka.
OK, so "Nocturnal Awakening" is actually the latest spot from Smirnoff and JWT New York—not a creation of Saturday Night Live's resident nightlife expert, Stefon. But it sure comes close. "The nocturnal awakening is about to begin," begins the spot's narrator (who really does appear to be a Grace Jones impersonator, for the record) before launching into a nursery-rhyme-cum-nightlife manifesto imploring "the creators, the curious, the yearners" (who appear to be very attractive hipster types with a thing for body paint and glitter) to "let others dream, asleep, in their bed; we'll stay awake and sleep when we're dead."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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