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São Paulo, Brazil, has a government program called PLID that locates and identifies missing people. To raise awareness of this important work, agency VML interviewed the mothers of missing children—and then put those recordings over footage of one of the girls being removed from Auguste Renoir's Pink and Blue (1881), one of the world's great paintings.
Pairing this iconic artwork and these dreadfully painful stories makes for a remarkable juxtaposition, putting the personal tragedies in high relief.
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