Ad of the Day: Puma

Droga5's "After Hours Athlete" commercial for Puma, which won the Grand Prix in Film Craft at Cannes last month, really was a finely tuned piece of work. Set in the bars, bowling alleys, ping-pong halls and karaoke clubs of an indistinct city, it followed a group of hip (but not too hip) young night owls—amateur athletes in the ultimate semi-pro sport of nightlife—from dusk until dawn, celebrating their victories, smiling at their defeats, all to the sounds of a lilting string symphony and gruff, poetic voiceover.