Ad of the Day: Pretzel M&M's

Are you small and tasty? Best to avoid the guy with 'hungry eyes'

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Is there any halfway-popular '80s song left that hasn't been used, sarcastically or otherwise, in a TV commercial?

Eric Carmen's "Hungry Eyes," that unsettling ode to leering, stalker-ish types everywhere, from the movie Dirty Dancing, gets trotted out in this latest ad for Pretzel M&M's from BBDO, New York. And sure enough, the plot revolves around the Orange M&M and Pretzel Guy trying to avoid the gaze of a creepy dude at a bar—while making eyes themselves at an attractive lady across the room.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in