Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
While most of the ad industry is busy buzzing about Super Bowl XLVIII, let's not forget that other massive sporting event (i.e., branding opportunity) on the horizon: the 2014 Winter Olympics. Procter & Gamble certainly isn't overlooking the Sochi games, and in classic wholesome Midwestern fashion, the company has already started rolling out its latest installment of the long-running, tearjerking "Thank you, Mom" campaign celebrating the matriarchs behind athletes everywhere.
Despite focusing on a quartet of icy winter sports, the new spot, "Pick Them Back Up," is as warm and fuzzy as it gets.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in