Ad of the Day: Packages Roam the Streets Looking for Their Owners in Cute Postal Ad

Missed your delivery time? Swiss Post will find you anyway

Here's some cute, simple fun from Jung von Matt/Limmat for Swiss Post—an outdoor stunt in Lucerne, Switzerland, in which 30 modified packages were seen roaming the streets, looking for their intended recipients.

The technology couldn't have been simpler: The packages were propelled by remote-controlled cars, operated by 30 professional remote-controlled-car drivers (yes, apparently there is such a thing).

The point? If you miss a package being delivered, you don't have to collect it at the nearest post office. You can go online (or to the Swiss Post app via a QR code on the delivery slip) and determine where and when to get your parcel.

In other words, it will come to you.

In the film, the packages contained gifts. And the recipients' reactions were captured live and unrehearsed, the agency says.

Client: Swiss Post
Head of Communication: Ruth Mathias
Head of Marketing and Online Communications: Martin Gonzenbach
Online Manager Marketing and Communications: Monika Dellenbach

Agency: Jung von Matt/Limmat
Executive Creative Director: Alexander Jaggy
Creative Director: Pablo Schencke
Copywriter: Alain Eicher
Consulting: Marco Dettling, Roman Meister, Roman Mösli
Art Buying: Deborah Herzig

External partners
Director: Simon Nagel
Props: Valentin Altorfer
Music: White Horse Music